As a celebrant, your website is often the first point of contact between you and potential clients. Our insider research shows that websites rank as the second-highest source of bookings for weddings, renewal of vows, and naming ceremonies, right after word-of-mouth referrals. With only 11 seconds to make a strong first impression, ensuring your website remains fresh, engaging, and effective is crucial for your business success.
Whether you’ve been in business for years or are just starting out, periodic website updates are essential to stay competitive and relevant in the ever-evolving celebrancy industry. Your website should not only reflect your current expertise and portfolio but also adapt to changing client expectations and technological standards.
Let’s dive into ten essential steps for refreshing your celebrant website. Let’s take it from dated to dynamic.
1. Conduct a Thorough Audit and Review
Before diving into updates, it’s crucial to understand what’s working and what isn’t on your current website. This initial assessment will guide your refresh strategy and ensure meaningful improvements.
Why it matters: A systematic audit helps identify gaps between your current presentation and your business goals, ensuring that your refresh efforts are targeted and effective.
Action steps:
- Navigate your website as if you’re a first-time visitor
- Ask yourself key questions:
- Is it immediately clear what services you offer?
- Does your authentic personality shine through?
- Are you effectively communicating your value proposition?
- Do you have visible, compelling reviews?
- Would you book yourself based on your website?
- Document specific areas that need improvement
- Note which elements are working well and should be preserved
2. Realign with Your Ideal Client
Your website should serve as a bridge between your services and your target audience’s needs. Regular reassessment of your ideal client profile ensures your website speaks directly to the right people.
Why it matters: Client preferences and wedding trends evolve constantly. Your website should reflect current trends while maintaining alignment with your brand values and target market.
Action steps:
- Review and update your ideal client statement
- Consider current ceremony trends and preferences
- Select images and content that resonate with your target audience
- Feature ceremonies and testimonials that exemplify your ideal work
- Adjust your tone and messaging to match your ideal client’s communication style
3. Optimize for Conversion
A beautiful website is pointless if it doesn’t convert visitors into clients. Strategic optimization helps guide potential clients through their decision-making journey.
Why it matters: Clear pathways to engagement increase the likelihood of converting website visitors into booked clients.
Action steps:
- Define clear goals for each page
- Implement strong, visible calls-to-action (CTAs)
- Test all contact forms, buttons, and scheduling links
- Ensure your booking process is streamlined and intuitive
- Add clear pricing information or packages where appropriate
- Make your contact information easily accessible on every page
Whilst you’re optimising your website, it’s a good time to review and streamline your client enquiry process.
4. Refresh Your Images
Images tell your story and showcase your work. Regular updates to your photos keep your site feeling current and professional.
Why it matters: High-quality, current images build trust and help potential clients envision working with you.
Action steps:
- Update your professional headshots and brand photos
- Replace stock images with authentic ceremony photos
- Optimize image sizes (keep them under 1MB) using tools like tinypng.com
- Ensure images reflect your current style and approach
- Create a consistent visual style across all pages
- Include diverse ceremony types and settings

5. Enhance Accessibility and SEO
Making your website accessible and search-engine friendly isn’t just good practice—it’s essential for reaching a wider audience.
Why it matters: Improved accessibility and SEO help more potential clients find and engage with your services.
Action steps:
- Add descriptive ALT tags to all images
- Use clear, hierarchical heading structures
- Ensure sufficient colour contrast for readability
- Replace generic link text with descriptive phrases
- Optimize meta descriptions and page titles
- Include location-specific keywords naturally in your content
6. Update Your Colour Palette
Colour choices significantly impact how potential clients perceive your brand and services.
Why it matters: Colours evoke emotional responses and can influence decision-making. A well-chosen palette helps create the right impression.
Action steps:
- Select colours that align with your brand personality
- Use Adobe’s colour accessibility tool to verify contrast ratios
- Implement a consistent colour scheme throughout your site
- Consider current design trends while staying true to your brand
- Create a balanced mix of primary and accent colours
- Document your colour codes for consistent application
Related: How 5 Celebrants Built Websites with Personality

7. Revamp Service Pages
Your service pages are where potential clients learn about what you offer and how you can help them create their perfect ceremony.
Why it matters: Clear, comprehensive service pages help potential clients understand your offerings and make informed decisions.
Action steps:
- Add any new ceremony types or services you’ve introduced
- Update pricing and package information
- Include recent ceremony examples and photos
- Add testimonials specific to each service
- Clearly outline your process and what clients can expect
- Include FAQs relevant to each service type
- Add contact forms or contact buttons on each page
Top Tip for 2025 – Wedding Industry trend data shows us a rise in searches for Elopements, Micro-weddings, Luxury Weddings, Commitment Ceremonies, so if you offer or specialise in those services be sure to add them to your website.
Wedding Trends 2025, The Celebrant Directory
Funeral Trends for 2025 include Celebrations of Life, Natural Burials, Living Funerals, Pet Funerals and Direct Cremations.
8. Modernize Typography
Font choices significantly impact readability and brand perception. Modern, clean typography can instantly elevate your website’s appearance.
Why it matters: Professional typography enhances readability and creates a polished, contemporary look.
Action steps:
- Choose one font for headings and another for body text
- Consider a decorative font for minimal accents only
- Ensure fonts are web-safe and load quickly
- Maintain consistent font usage across all pages
- Test readability on different devices
- Update font sizes for optimal reading experience

9. Optimize White Space
Strategic use of white space creates a clean, professional look that helps visitors focus on your key messages.
Why it matters: Proper spacing improves readability and creates a more sophisticated, professional appearance.
Action steps:
- Review and adjust padding around text and images
- Create clear visual hierarchies with spacing
- Ensure consistent spacing between sections
- Allow content to “breathe” with adequate margins
- Break up long text sections with appropriate spacing
- Maintain mobile-friendly spacing ratios
10. Update Your Blog
A well-maintained blog showcases your expertise and improves your website’s SEO performance. It’s also a great way of attracting more of your ideal clients.
Why it matters: Regular, quality blog content helps attract potential clients and establishes your authority in the industry.
Action steps:
- Create a content calendar for regular updates
- Include location and venue information in posts
- Share detailed ceremony descriptions and highlights
- Include emotional moments and personal touches
- Optimize posts for local SEO
- Add high-quality images with proper attribution
Ready to Take Your Celebrant Business to the Next Level?
Your website is a powerful tool for growing your celebrancy business, and regular updates ensure it continues to serve you effectively. For more insights on building a thriving celebrant business, explore our blog series dedicated to business growth, marketing strategies, and ceremony innovation.
Visit our blog to discover more articles on:
- Branding for celebrants
- Turning your website into a booking magnet
- Colourful Celebrant Website Inspiration
- How to have a standout website
- And much more!
Remember, your website is an investment in your business’s future. Take time to implement these updates thoughtfully, and don’t hesitate to seek professional help when needed, our sister company The Celebrant Studio is the leading provider of Celebrant Brands and Websites that convert.
Team AMC
Our team of writers and contributors at The Academy of Modern Celebrancy are dedicated to educating Celebrants and helping them build thriving Celebrant businesses. Our team is made up of Celebrants and Industry experts dedicated to sharing their expertise with you.
The Academy of Modern Celebrancy also has a thriving community of 2.8k celebrants that we are dedicated to helping grow their businesses and taking celebrancy from a hobby to a lifestyle.
AMC host the global celebrant summit, Celebrantopia, each year, where experts from the Celebrant world share their expertise and passion for Celebrancy.
The Academy of Modern Celebrancy has trained over 600 celebrants, and employs award-winning Celebrant Mentors who know what it takes to make it in the industry. We train the best celebrants out there across the UK, Europe and the USA.
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