Pinterest for Celebrants – What’s the hype?

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    At the Academy of Modern Celebrancy, we’re head over heels in love with Pinterest – and for good reason! It’s been one of our most powerful marketing channels for our sister company, The Celebrant Directory, consistently connecting our celebrants with couples and families looking for their perfect ceremony creator. The opportunities for celebrants to get discovered and booked through Pinterest are simply incredible, and we’re thrilled to share these insights with you.

    We recently had the pleasure of hosting Pinterest marketing expert Michaela Parker from Wild Social, who shared her wealth of knowledge about this often-underutilized platform. As our resident Pinterest guru, Michaela has helped numerous businesses harness the platform’s potential, and now she’s sharing her expertise with the AMC community.

    What Makes Pinterest Special?

    Forget everything you know about social media – Pinterest is different. It’s a visual search engine where dreams take shape and plans come to life. Think of it as a digital vision board where your ideal clients are already gathering inspiration for their perfect ceremony. For celebrants with beautiful ceremony photos and videos, it’s pure gold – a platform that not only showcases your work but puts it directly in front of people actively planning their celebrations.

    pinterest for celebrants_what's the hype?

    5 Compelling Reasons for Celebrants to Use Pinterest

    1. Direct Traffic Generation

    Unlike other social media platforms that try to keep users within their ecosystem, Pinterest takes a collaborative approach. Every pin you create can contain a direct URL to your website or other platforms. With 16.7 million monthly active users in the UK alone, this creates a significant opportunity to drive engaged traffic to your online presence. For celebrants who blog, this is particularly powerful – your blog content can attract clicks on Pinterest and drive people back to your website, creating a virtuous circle of engagement.

    2. Your people are their people!

    Event planning, especially weddings, is one of Pinterest’s most popular categories. As a celebrant, you can share ceremony inspiration, ritual ideas, and meaningful quotes that resonate with your target audience. Whether it’s wedding ceremonies, vow renewals, or naming ceremonies, Pinterest users are actively seeking inspiration for these meaningful life events. If you have high-quality photos or videos from your ceremonies, Pinterest provides the perfect showcase for your work.

    3. Evergreen Content Performance

    While content on platforms like Instagram and Facebook typically has a lifespan of just 3-4 days, Pinterest content can continue performing and driving traffic for six to twelve months or more. This longevity means your effort in creating quality content pays dividends far longer than on other platforms. For busy celebrants, this extended content lifespan is invaluable, reducing the pressure to constantly create new content.

    4. Build Brand Awareness Strategically

    Pinterest excels as a hub to direct traffic to all your marketing channels. You can use it to drive visitors to your:

    • Website and blog posts
    • Instagram profile
    • Newsletter sign-ups
    • Podcast episodes
    • Other marketing materials

    This multi-channel approach helps build comprehensive brand awareness and captures potential clients wherever they prefer to engage.

    5. Gain Valuable Audience Insights

    Pinterest’s business accounts provide rich data about your audience’s interests, behaviours, and trends. This information is invaluable for creating content that resonates with your target market and stays ahead of ceremony trends.

    Understanding Pinterest’s Demographics: The Opportunity for Celebrants

    Let’s explore why Pinterest’s user base represents a golden opportunity for celebrants:

    Platform Size and Discovery

    • 15th Largest Platform Globally: While not the biggest platform, Pinterest’s focused nature means less competition and noise than larger platforms, giving celebrants a better chance to stand out.
    • 80% of Users Discover New Ideas: This statistic is particularly exciting for celebrants offering alternative ceremonies or unique rituals. Many couples don’t know about handfasting, unity ceremonies, or even the full scope of what a celebrant can offer – Pinterest can help educate them.

    Audience Reach and Demographics

    • 16.7 Million Monthly Active UK Users: This represents a significant portion of the UK population actively seeking inspiration – including for life’s milestone moments.
    • 71% Female UK Audience: This aligns perfectly with wedding and ceremony planning demographics, as women often take the lead in researching and planning significant life events.
    • 80% of Millennial Women Use the Platform: Millennials are currently the primary market for personalised ceremonies, making Pinterest an ideal platform to reach this key demographic during their planning phase.

    Purchase Intent and Investment

    • 90% Shopping Mindset: Unlike social media where people might just be browsing, Pinterest users are actively planning and ready to invest in their ideas. This is crucial for celebrants, as couples planning ceremonies are typically in this same mindset – researching options and ready to make decisions.
    • 80% Higher Monthly Spend: Pinterest users demonstrate a willingness to invest in quality services that align with their vision – perfect for celebrants who offer premium, personalised ceremony services.

    What makes these statistics particularly valuable for celebrants is the alignment between Pinterest’s user behaviour and ceremony planning. Users typically start their Pinterest journey months before their actual event, creating boards and collecting ideas – exactly when celebrants want to be discovered in the planning process.

    Pinterest Statistics Courtesy of The Social Shepherd 2025

    Integrating Pinterest into Your Celebrant Marketing Strategy

    Smart content integration is the key to a sustainable Pinterest strategy that won’t overwhelm you. The brilliant thing about Pinterest is that you can repurpose content you’re already creating, maximising your marketing efforts without doubling your workload.

    Repurposing Your Existing Content

    Blog Posts

    • Transform each blog post into multiple pins with different images and text overlays
    • Create infographic-style pins breaking down key points from your articles
    • Turn ceremony tips and advice into eye-catching quote pins
    • Use your blog’s featured images as standalone pins linking back to your posts

    Social Media Content

    • Adapt your Instagram carousels into multiple pins
    • Transform popular Instagram Reels or TikToks into idea pins
    • Convert your best-performing social media posts into fresh pin designs
    • Use testimonials from your social proof as quote pins

    Ceremony Photos

    • Create themed boards for different ceremony types
    • Share behind-the-scenes moments that showcase your process
    • Design before-and-after pins showing ceremony spaces
    • Showcase ritual elements and ceremony moments in detail pins

    Strategic Content Planning

    1. Monthly Theme Planning
      • Align your Pinterest content with popular ceremony seasons
      • Create content series around specific ceremonies or rituals
      • Plan pins around key booking periods for different celebration types
    2. Content Batching
      • Set aside time monthly to create multiple pin designs
      • Use templates to maintain brand consistency
      • Prepare seasonal content in advance
    3. Cross-Platform Promotion
      • Share your Pinterest boards on other social platforms
      • Include ‘Pin it’ buttons on your website images
      • Mention your Pinterest presence in your newsletters
    4. Engagement Strategy
      • Interact with wedding venues and suppliers in your area
      • Join group boards relevant to your speciality ceremonies
      • Create collaborative boards with other wedding professionals

    Related: Content Ideas for Celebrants

    Top Tips for Time-Efficient Pinterest Marketing

    • Use a scheduling tool to maintain consistent pinning
    • Create pin templates that align with your brand
    • Keep a content calendar tracking which blog posts and social content can be repurposed.
    • Save time by batching your pin creation monthly
    • Monitor which types of pins perform best and focus your efforts there

    Remember, Pinterest is a marathon, not a sprint. Focus on creating quality pins that provide value to your ideal clients, and you’ll build a powerful content library that works for you 24/7.

    Getting Started with Pinterest

    For celebrants ready to leverage Pinterest’s potential, consider starting with these steps:

    1. Create a business account
    2. Optimise your profile for celebrancy
    3. Create boards that showcase different ceremony types
    4. Pin your best ceremony photos and videos
    5. Share blog posts about ceremonies and rituals
    6. Use rich keywords in your descriptions

    Ready to Learn More?

    Michaela Parker of Wild Social offers a comprehensive Pinterest for Beginners workshop for the special price of just £20. AMC and The Celebrant Directory members can access the training here.

    Remember: Pinterest is more than just a social platform – it’s a visual search engine where people actively plan their important life events. For celebrants with quality visual content and valuable ceremony insights to share, it’s an essential marketing tool that can significantly expand your reach and attract your ideal clients.

    Team AMC

    Our team of writers and contributors at The Academy of Modern Celebrancy are dedicated to educating Celebrants and helping them build thriving Celebrant businesses. Our team is made up of Celebrants and Industry experts dedicated to sharing their expertise with you.

    The Academy of Modern Celebrancy also has a thriving community of 2.8k celebrants that we are dedicated to helping grow their businesses and taking celebrancy from a hobby to a lifestyle.

    AMC host the global celebrant summit, Celebrantopia, each year, where experts from the Celebrant world share their expertise and passion for Celebrancy.

    The Academy of Modern Celebrancy has trained over 600 celebrants, and employs award-winning Celebrant Mentors who know what it takes to make it in the industry. We train the best celebrants out there across the UK, Europe and the USA.

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