Content Ideas for Celebrants: Engage, Inspire, and Educate Your Audience

As celebrants, your social media presence is a powerful tool to connect with potential clients, showcase your expertise, and build trust. The key to success is creating content that engages your audience, provides value, and highlights your unique skills. We’re here to help to showcase your brilliance to the World!

Here’s a guide to the types of content you should share, along with tips to make the most of the Christmas and New Year period—a peak time for proposals and wedding planning.

The Importance of Christmas and New Year for Celebrants

Christmas and New Year are the busiest times of the year for proposals. Social media and wedding-related searches surge during this period, making it the perfect opportunity to share content tailored to newly engaged couples. By strategically creating posts that resonate with their excitement, you can position yourself as the go-to celebrant for their upcoming wedding.

Key topics to post during this time:

• Tips for Engaged Couples: Share advice on how to start wedding planning, what to consider when choosing a celebrant, and how to make their ceremony unique.
• Venue Spotlights: Showcase stunning venues you’ve worked at to inspire couples in the early stages of planning.
• Testimonials from Happy Couples: A great way to showcase your work and build trust.
• Wedding Trends for 2025: Offer insights into trends for ceremony styles, rituals, and themes.

Christmas Content Ideas for Celebrants

1. December 1–10: Share testimonials or success stories from the past year.
2. December 11–20: Post tips for newly engaged couples alongside inspirational venue photos.
3. December 21–25: Share a Christmas message with festive ceremony ideas.
4. December 26–31: Highlight your favourite moments of the year and encourage engagement with a New Year post.

Peak Search Times for Funerals and Direct Cremations

Searches for Funeral Planning, Funeral Celebrant and Direct Cremations peak during January and February ( a peak time for registered deaths in the UK and other Northern Hemisphere countries), so it’s a good time for Funeral Celebrants to be sharing or resharing educational content relating to these terms at this time.

Consider sharing content around planning, tips and advice for families and educational content about what a Funeral celebrant does and how to engage with one.

Related Post: The Dos and Don’ts of Social Media for Celebrants

Year-Round Content Ideas for Celebrants

1. Testimonials

• Written Reviews: Ask your clients to write about their experience of working with you. Pair their testimonials with photos or videos from the ceremony. If they’re shy, you could always do a video where you read out your favourite messages from clients and talk about what you loved about working with them.
• Thank You Cards: Snap photos of handwritten thank you notes.
• Video Testimonials: Make it easy for couples by sending them a Loom link. They can record a short video sharing their thoughts about your service.

2. End-of-Year/Season Round-Up

Reflect on the highlights of the year:

• Share stories of your favourite ceremonies or memorable moments.
• Mention collaborations with suppliers or venues to build rapport—they might reshare your post.

These types of posts can also work well as the seasons change, and you can tweak your messaging to suit the changing seasons and provide season-specific advice for couples or families.

3. Seasonal Messages

• Christmas and New Year Messages: Show your human side with heartfelt wishes or reflections on the past year.
• Holiday Rituals: Post about unique winter ceremonies or traditions to inspire your followers.
• Winter and Summer Solstice and Spring and Autumn Equinox provide perfect milestones for pause and reflection through the year
• Religious Holidays: Religious holidays and traditions can also provide a great way to connect with your audience and engage them in the spirit of Celebration and Ceremony.

4. Favourites List

• Favourite Moments: Share personal highlights from ceremonies.
• Favourite Suppliers: Share what you love about local suppliers, bonus points if you visit or interview them. This is a great way to promote and keep front of mind with your network.
• Favourite Readings: Share some of your favourite readings, most popular choices or most unique.

• Favourite Songs: Share any themes you see in music choice and help people choose.
• Unity Rituals: Post a series of you sharing Unity Rituals and provide a history or context about why they’re meaningful.

5. Tips and Advice

• For Engaged Couples: Help them navigate the planning process and consider celebrant-led ceremonies.
• For Grieving Families: Offer gentle guidance on planning meaningful ceremonies during difficult times.

6. Venue Showcases

• Take your followers on virtual tours of your favourite venues. Highlight the unique features of each location and why they’re perfect for ceremonies.

Be inspired by Instagram Sensation Ari Reid Property, a luxury estate agent who’s built an audience of over 446K on Instagram and garnered over 5.6M likes on TikTok. Her videos that start with her signature greeting, “Hello Darlings”, are both inspiring and educational. Ari explores local areas for prospective house buyers – we think this style would work beautifully for Celebrants visiting beautiful wedding locations.

7. Interviews

• With Couples or Families: Share their experiences to provide social proof.
• With Suppliers: Collaborate with florists, dress shops, caterers, stationers, and musicians to create engaging and shareable content.
• With End-of-Life Professionals: Introduce your audience to hospice workers, death doulas, and natural burial ground providers.

8. Educational Content

• What Celebrant-Led Ceremonies Look Like: Educate potential clients on the difference you can make in creating personal, meaningful ceremonies.
• Specific Ceremony Formats: Explain options like 2+2 ceremonies or what makes a Celebrant wedding different from a Registrar wedding.
• Funeral Options: Highlight that families can choose their own celebrant, even if they book through a funeral director.
• Your Storytelling Process: Offer insights into how you craft bespoke ceremonies, building excitement and trust.

Pro Tips for Social Media Success

• Use high-quality visuals that capture the emotion and beauty of your ceremonies.
• Pair posts with hashtags like #Engaged2025, #CelebrantLedCeremony, and #ChristmasProposals to boost visibility.
• Engage with followers in the comments to build connections and trust.

By creating content that educates, inspires, and resonates with your audience, you’ll not only grow your social media presence but also position yourself as the celebrant of choice for weddings, funerals, and all life’s milestones. Don’t forget to share your content with us or tag us at The Academy of Modern Celebrancy, we might even feature you on our sister site The Celebrant Directory.