5 things to do when you’re quiet that will grow your Celebrant business

As most celebrants know, whether you are a wedding Celebrant, Funeral Celebrant or family Celebrant, the celebrant industry is cyclical – sometimes you’ll be in the throws of silly season, going from one ceremony to the next, feeling like your feet have barely touched the ground for weeks and other times, you can find yourself twiddling your thumbs waiting for the next enquiry to drop.

So here are 5 meaningful ways to support your Celebrant business when you’re quiet:

1. Review your Website

Websites are responsible for nearly 20% of bookings for Wedding Celebrants and over a quarter (27%) of all bookings for Naming Celebrants. They’re a fantastic way for prospective clients to find you and should act as the silent salesperson for your business that never sleeps.

The thing with websites though, is that they can fall foul to ‘out of sight, out of mind’ mentality and quickly become out of date. If you’re going through a quiet period, be sure to review your website:

• Update with your latest and best images – show off those magical moments
• Add fresh testimonials from happy clients
• Blog about your favourite ceremonies, local venues or ceremony rituals that moved you
• Update your services page to reflect your current offerings
• Check your contact forms are working (nothing worse than missing enquiries!)

Want more ideas? We’ve got 10 things to do to refresh your website and our resident Web expert Chantal did a brilliant training on sprucing up your website at CelebrantTopia 2025, you can sign up for lifetime access to the replays here.

2. Review your procedures/emails/templates

Having smooth processes and good systems in your business is a massive advantage, especially when you get busy, and you don’t have time to reinvent the wheel. Take time when you’re quiet to go through your processes and see if there are areas that could be improved, streamlined or finessed to improve the experience for your clients and save you precious time and energy!

Think about:

• The journey from enquiry to booking
• Your ceremony planning questionnaires
• Follow-up emails and thank-you notes
• Payment reminders and receipts
• Post-ceremony communications

We’ve created a whole article about mastering client enquiries to help get you started.

3. Contact and visit venues

You might have noticed that the Celebrant Industry is becoming more competitive. New celebrants are joining the industry and are hungry to make an impact and get their first bookings. Getting your name out there and on preferred supplier lists is a necessary task for all Celebrants (and it can pay huge dividends, as many of our mentors and past students can attest).

Building relationships with venues or partners like Funeral Directors is not a one-and-done process. Sending an email every now and then isn’t enough – a Celebrant’s business is built on the strength of the relationships they build.

• Make time (and appointments) to go and see your favourite venues and keep your name and face front-of-mind with staff – since they’ll be the ones recommending you (or not).
• Remember that staff can change, so it’s worth checking in with venues periodically to keep updated with any changes.
• Leave business cards and flyers with the team.

4. Plan your Content for the Year

Marketing your Celebrant business online requires a steady stream of content – whether that’s blogs, YouTube videos, Reels or social media posts. It can feel overwhelming to create content when you’re rushed off your feet, so it makes sense to get ahead of the game and plan your content during quiet periods.

If you’re creating educational content, you can batch-create it, so you do not have to create posts on the hop. And if you plan ahead, you can diarise creating content when you visit venues or locations so you don’t miss opportunities to get the perfect selfie with a stunning backdrop!

If content creation isn’t your strong suit, break it down into manageable tasks and create checklists to keep you on track. Check out our article with Celebrant Content ideas to spark your creativity.

5. Refresh your Directory Listings

Much like Websites, directory listings are easy to forget once you’ve created them. But it’s well worth checking them every few months to keep them updated because, according to our research, they can be responsible for almost a fifth of celebrant bookings!

Make sure you’re putting your best foot forward by auditing or reviewing your:

• Reviews – Add your latest glowing reviews (some Directories let you add Reviews that you’ve received elsewhere)
• Photos – are you using your best images? Are they up-to-date? Will they speak to your ideal clients?
• Bio – does your bio truly reflect who you are now? Are you using relevant keywords and mentioning specific ceremony elements you offer?
• Video – have you added recent videos? Typically, short-form highlight videos work better here – nobody’s going to sit through a 30-minute full ceremony!

You’ll find detailed examples in this article of how to write the perfect directory listing

Take Action During Quiet Times

When bookings slow down, it’s your chance to strengthen your celebrant business foundation. These tasks aren’t just busy work – they’re investments that will pay off when ceremony season picks up again. Your future self will thank you for using this time wisely.

Remember that quiet periods are perfectly normal in our industry. Rather than viewing them with anxiety, see them as opportunities to enhance your business and craft. Whether you choose to refresh your website, build meaningful venue relationships, or plan ahead with content, each action moves you closer to your goals.

Ready to Level Up?

If you want to make the most of your quiet season, we’d love to welcome you to AMC’s Celebrant Success Accelerator. This programme is packed with practical strategies to grow your celebrancy business, including expert guidance on marketing, business systems, and creating exceptional client experiences. Our next cohort starts soon – secure your spot and transform your quiet time into a period of profound professional growth.

Book your place now